Jagur XJ

The Jaguar XJ is a full-size luxury saloon and the company's flagship model. It has been in production since 1968 with the first generation being the last Jaguar car to have creative input by the company's founder, Sir William Lyons. In early 2003, the third generation XJ arrived in showrooms and while the car's exterior and interior styling were traditional in appearance, the car was completely re-engineered. Its styling attracted much criticism from many motoring journalists who claimed that the car looked old-fashioned and barely more modern than its predecessor, many even citing that the 'Lyons line' had been lost in the translation from Mark 2 into Mark 3 XJ, even though beneath the shell lied a highly-advanced aluminium construction that put the XJ to very near the top of its class. The fourth generation XJ launched in 2009 is a departure in its exterior styling, following the design shift that came into effect previously with the company's XF and XK models.

The XJ is priced from £44,500 to £59,000 in United Kingdom with a sport model called the Super V8, starting at £50,000. As the name suggests, the Super V8 features a supercharged 4.2 litre V8 engine, which accelerates the car from 0–60 mph (0–97 km/h) in just 5.0 seconds. To cater to the limousine market, all XJ models are offered with a longer wheelbase as an option, which enlarges the space available inside the cabin.

An all new XJ was launched at a ceremony at the London Saatchi Gallery on 9 July 2009. The new car is expected to go into production at the end of 2009, with deliveries starting in early 2010. It responds to criticisms by introducing a far more modern shape with clear Jaguar links, but a more youthful, contemporary stance, while the interior benefits from the change with a totally contemporary ambiance.